Just like other aspects of our brand, our core values are rooted in real life experiences that help our founder live the life she loves.
To be your best self you must be honest with yourself about your wants, needs, and desires. Sincerity is therefore an act of self-care, largely strengthening one's self-love.
Self-doubt is a small spark that can catch and spread like wild fire. So, it's important to protect and pad one's surroundings with supportive people, places and experiences. The more encouraged you feel, the more empowered you are to believe in your own abilities.